Creative Direction and Production
TEM
Production for Beyoncé's performance
Mark Logue
Animation
Aislinn Clifford
Animation
Lewis White
Operation
Rowan Pitts
Programming
In dialogue with Beyoncé, the director of photography and her choreography and creative team we developed a show stopping mixed reality choreography to support her performance at Tidal X.
We crafted a 60fps 4k film which we then projected onto a silvered gauze, behind which Beyoncé performed. With careful lighting control the illusion of a multiplicity of figures seemingly stretching through time was achieved.
We crafted a 60fps 4k film which we then projected onto a silvered gauze, behind which Beyoncé performed. With careful lighting control the illusion of a multiplicity of figures seemingly stretching through time was achieved.
We introduced the production to Hologauze, a material we'd used in the past, and along side filming and editing the film, rehearsal days in New Jersey were spent familiarising the stage crew and Beyoncé with this novel stage technique.
The challenge for Beyoncé was to align herself with the image so that from the broadcast camera point of view she appeared on the same plane.
The challenge for Beyoncé was to align herself with the image so that from the broadcast camera point of view she appeared on the same plane.
The effect was effective enough that Beyoncé re-purposed the technique and the gauze for her famous performance at the 2017 Grammy Awards.