Working with Universal Everything and Ulla Winkler, we designed and delivered the lighting and staging environment for the MCM x Chris Raeburn collection, shown during London Collections: Men.

MCM linked up with renowned British fashion designer Christopher Raeburn to re-imagine the iconic Cognac Visetos canvas in his signature RE-MADE aesthetic.

A 360 projection surface and lighting array created a mixed reality presentation, compositing motion design from Universal Everything with the models and collection.

A 360 projection surface and lighting array created a mixed reality presentation, compositing motion design from Universal Everything with the models and collection.

The Experience Machine

Experience Architecture